This is the business card and logo design I created for Jarrett Purdy, an Iowa City-based pianist. He came to me looking for a business card design, but I ended up designing a logo for him as well in order to make the card more original and enforce his brand as an upcoming musician. The logo design is based off of piano keys and his initials, JP. As most of my designs are, the logo is very clean and simple. I enjoy logos that are straight to the point. Just by looking at the logo, you know that he is a pianist. It doesn’t dance around that fact, as some traditional musician logos tend to do. The info side of the business card also shows off more of the piano keys. I really liked how the organization of his name and information came out displayed on the piano keys. I think my favorite things about this design are really just the simplicity and the colors. I enjoy working with black and white designs, and a pianist’s business card was the perfect opportunity to do that.